I-Saudi Arabia Yethula Umkhankaso Wezokuvakasha ‘Lomhlaba Uyabiza’

ISaudi Arabia yethule umkhankaso omusha wezokuvakasha wokwamukela izivakashi. NgoLwesithathu, Agasti 28, inkampani yezokuvakasha kazwelonke yombuso, “Saudi, Welcome to Arabia,” yethule umkhankaso wayo omusha wamazwe ngamazwe.

Izwe liyabiza

Ngegama elithi “Le Land is Calling,” umkhankaso unevidiyo ecishe ibe yimizuzu emibili ubude. Ifaka ngokukhethekile umlingiswa wesifazane ohlola izwe elisha, i-Saudi Arabia, egcwele ukumangala. Embusweni, ibona amatshe esikhumbuzo angakaze athintwe futhi angakenziwa, izimangaliso zezakhiwo “ezingenangqondo” futhi “ziqandiswe phezu kwezindunduma ezimangalisayo.” Le vidiyo ihlanganisa izindawo ezihlukahlukene zaseSaudi, kusukela ezingwadule, neqhwa, ukuya emanzini acwebile. Lokhu kufaka phakathi izindawo zoLwandle Olubomvu , i-AlUla, i-Riyadh, i-Jeddah, i-Aseer, ne-Diriyah. Okulandelayo, engxenyeni yokugcina yevidiyo, umhambi wesifazane ungena emgwaqweni ophithizelayo ogcwele abantu bendawo. Ube esevala amehlo owesifazane ongaqondakali elunguza ehlombe engena ephaseji. Okokugcina, ehlatshwe ilukuluku, umlingiswa oyinhloko uyalandela futhi umangale lapho ebona isakhiwo esihle kakhulu. “Ngangingowokuqala, kodwa ngeke ngibe ngowokugcina,” usho kanje kuvidiyo. “Lo mhlaba uyafona.”

Inhliziyo yase-Arabia

Umkhankaso we-Saudi Arabia othi “Le Land is Calling” uqondise izethameli e-United Kingdom, France, Italy, Germany, nase-United States. Ividiyo ikhombisa umbuso “njengenhliziyo yase-Arabia.” I-ejensi yokudala yaseFrance i-BETC (i-Babinet, i-Erra, i-Tong Cuong) ibigqugquzele ukukhiqizwa kwevidiyo. I-ejensi ezinze e-Paris yinkampani esebenza ngokugcwele ehlinzeka ngamasu nezinsiza zokudala zemikhiqizo. UNgqongqoshe Wezokuvakasha kanye Nesigungu Seziphathimandla SaseSaudi Usihlalo Webhodi Labaqondisi, Umhlonishwa u-Ahmed Al Khateeb uthe, “Sijabule kakhulu ukumema umhlaba wonke ukuthi udalule inguquko ephilayo yaseSaudi.” Ngaphezu kwalokho, waphawula, “Lo mkhankaso uwukubungaza inhlanganisela eyingqayizivele yesizwe sakithi yamasiko ahlonishwa isikhathi kanye nesimanjemanje.” “Njengoba sisebenzela kumbono weSaudi 2030, umgomo wethu uwukugqamisa umoya wokusungula woMbuso, ukunotha kwamasiko. , nezindawo ezimangalisayo, futhi sizibeke njengenye yezindawo ezihamba phambili zezokuvakasha emhlabeni jikelele. Sijabule ukwabelana ngombono lapho amagugu ethu omlando nezimpumelelo zesimanje kudala umuzwa ongenakulibaleka ezivakashini ezivela emhlabeni wonke.

Isimemo seSaudi Arabia emhlabeni

Khonamanjalo, i-CEO kanye neLungu Lebhodi Lebhodi Yezokuvakasha e-Saudi u-Fahd Hamidaddin uncome ividiyo ethi “Le Land is Calling”. “‘Le Land is Calling’ isimemo esimangalisayo emhlabeni wonke, esivela eSaudi.” “Ithuthukiswe ngemininingwane etholwe ezivakashini ezivakashele izwe, ifilimu iyindlela yokubuka izinto ezimbili ezimangalisayo zesikhathi esidlule sezwe lethu, kanye nekusasa lethu eliqhakazile,” wengeza. “Kubonisa ukuphishekela kwethu ukuphelela – umjikelezo wokufunda okuqhubekayo, osekelwe kudatha, njengoba siphindaphinda futhi sithuthukisa iminikelo yethu ukuze kube lula umgudu wethu wokukhula njengendawo yokuzikhethela kubo bonke. “Ngalo mkhankaso, sithemba ukuvusa ilukuluku lomhambi olangazelela injabulo yezinto ezintsha ngokuphelele – kungakhathaliseki ukuthi kusikompilo, kuhambo olusha, ezemidlalo, noma ezokuzijabulisa.” Ngaphezu kwalokho, uHamidaddin uphinde wagcizelela ukwanda kwezivakashi ezivakashela eSaudi Arabia ezivela emazweni athile. “I-Saudi ibilokhu ijabulela ukukhula okumangalisayo kwesidingo sokufakaza ukukhula ngamaphesenti angama-73 e-avareji yonyaka yezivakashi ezivela eYurophu nase-United States, futhi siyaqhubeka nokusebenzisana nabalingani basekhaya nabasemhlabeni wonke ukuze sandise futhi sicebise iminikelo yethu, ngakho-ke izivakashi eziyizigidi eziyi-150 esinazo. ukwamukelwa ngo-2030 kungaba ngempela ukuzwa i-pulsating Heart of Arabia,” kusho u-Hamidaddin. Umkhankaso othi “Le Land is Calling” ugcizelela umgomo obanzi we-Saudi Arabia wokuheha izivakashi eziyizigidi ezingu-150 ngonyaka ngo-2030. Ngaphezu kwalokho, usekela inhloso yokuhlukanisa umnotho waseSaudi kude. kusuka engcebweni eyenziwe nge-petroleum. Isithombe: YouTube/Vakashela eSaudi