Spectacular Saudi Campaign Invites Indian Travelers

Saudi Arabia has just launched its “Spectacular Saudi” campaign to invite and welcome Indian travelers.

The Saudi Tourism Authority (STA) campaign marks the kingdom’s first integrated consumer campaign created specifically for the Indian market. Under the campaign, Saudi Arabia aims to showcase its breathtaking natural landscapes and modern offerings. Simply put, the country wishes to promote both its traditional and its contemporary wonders.

Spectacular Saudi

A visually stunning 45-seconder campaign film takes Indian viewers through an adventure in Saudi Arabia, featuring a family of three.

“Golden sands, endless skies,” ring some of the lyrics accompanying the Spectacular Saudi video. “Ancient tales, desert rise. Ocean calls, waves they rise and fall.”

Moreover, the video features the family’s excitement and amazement as they explore various tourist attractions in the kingdom. These include the luxurious St. Regis Red Sea resort, from where the family rides a yacht and goes dolphin watching.

Next, they enjoy sumptuous food at Bujairi in Diriyah, followed by a stroll through the Historic Jeddah district. Performers then welcome them at Al-Turaif in Diriyah, and they take in the view of the skyscrapers at Riyadh’s Skyline.

Offering diverse, authentic experiences

The Spectacular Saudi campaign aims to attract a wide range of tourists, including adventurers, history enthusiasts, families, and luxury travelers. It emphasizes the diversity of Saudi Arabia’s destinations, from the Red Sea’s pristine beaches to the rugged mountains of Aseer. It also promotes the bustling urban landscapes of Riyadh and Jeddah.

Saudi Arabia is home to eight UNESCO World Heritage sites, the most recent addition being the Al-Faw Archaeological Area. Other sites are the Al-Ahsa Oasis, the Al-Hijr Archaeological site, and the Al-Turaif District in Diriyah. In addition, it also includes the Hima Cultural Area, Historic Jeddah, and Rock Art in the Hail Region. Lastly is the Uruq Bani Mu’arid Protected Area.

The Spectacular Saudi campaign aims to change the perception of Saudi Arabia from a lesser-known travel destination to one that offers diverse, authentic experiences. Travelers have associated the country with religious tourism, but the campaign highlights eco-tourism, luxury tourism, adventure travel, and cultural exploration.

The tourism campaign is an initiative by Saudi tourism authorities to transform the country into a premier global destination. This is part of the country’s broader Vision 2030 plan and strategy to diversify the economy away from petroleum. A key objective under Vision 2030 is to attract 100 million visitors annually by 2030, generating significant revenue and jobs.

Opening Saudi Arabia to the world

On top of its tourist offerings, Saudi Arabia has simplified its visa process through the e-Visa. Indian passport holders may apply for an e-visa if they hold relevant dual citizenship. They can also apply if they have a valid US, UK, or Schengen visa with at least one entry stamp.

Partnerships with international travel operators and airlines form another key element. The STA has worked closely with these stakeholders to offer curated travel packages, ensuring seamless experiences for visitors.

In summary, the Spectacular Saudi campaign is a strategic, multifaceted effort to position Saudi Arabia as a top-tier destination. It beckons Indian travelers by highlighting its natural beauty, cultural wealth, and modern luxury. Moreover, it reflects the kingdom’s commitment to tourism as a key pillar of economic diversification under Vision 2030.

Photo by NEOM on Unsplash

Note: Some of the content in this piece was generated with the help of AI.