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teamLab Borderless in Jeddah Receives 52,000 Visitors
The teamLab Borderless digital museum features 80 interactive digital art installations that guests, offering a multi-sensory experience.
Article Summary:
- The teamLab Borderless digital museum has attracted 52,000 visitors since it opened in Jeddah, Saudi Arabia in June 2024. It has since sold out its tickets as it runs until August 15, 2024.
- The museum features 80 interactive digital art installations that guests, promising a multi-sensory experience.
- TeamLab Borderless Jeddah underscores the Saudi government’s goal of positioning the country and the region as a global tourism and cultural hub.
The teamLab Borderless museum in the Historic Jeddah District of Saudi Arabia has received 52,000 visitors.
The art exhibition is a collaboration between the Saudi Arabia Ministry of Culture and the teamLab, an international art collective. It opened on June 10, 2024, and will be ongoing until August 15, 2024 at Culture Square’s Al Arbaeen Lagoon.
According to a report by Arab News, the show’s tickets (at SAR 50 each) have already run out. Its website received 890,000 visits and teamLab’s Jeddah Instagram account has amassed 20,900 followers, with a reach of 10.02 million.
Jeddah’s first digital art museum
TeamLab Borderless is the first digital art museum in Jeddah. It showcases 80 interactive digital art installations spread over a 10,000-square-meter space. Moreover, these feature a sensorial approach, stimulating visual and auditory senses with innovative light displays and mirrored floors. Its installations have names such as “Forest of Lamps,” “Athletics Forest,” “Borderless World,” “Light Sculpture”, “Future Park,” and “Sketch Factory.”
In “Athletics Forest,” visitors can interact with the three-dimensional space. It “trains spatial recognition and promotes the growth of the hippocampus of the brain.” Meanwhile, “Future Park” takes on a more educational stance, based on the concept of collaborative creation or co-creation. TeamLab Borderless defines it as an amusement park where guests can “enjoy creating the world freely with others.”
On the other hand, in “En Tea House,” visitors can physically hold teacups in which they can virtually make tea. In the teacups, a flower blooms.
Jeddah Historic Program Abdulaziz bin Ibrahim Al-Issa also noted the exhibition’s significance to the Middle East as a global tourist destination. This was made possible with the support of the Saudi Culture Minister Prince Badr bin Abdullah bin Farhan.
More importantly, TeamLab Borderless supports the Ministry of Culture’s commitment to preserving the country’s heritage while welcoming modern artistic expression. At the same time, it underscores Vision 2030, aiming to establish the country as a global cultural and tourism hub.
About teamLab Borderless
On its website, teamLab Borderless describes itself as a “world of artworks without boundaries, a museum without a map.”
“Artworks move out of rooms, communicate with other works, influence each other, and at times intermingle, without boundaries,” the text continued. “Through this group of works, one continuous world without boundaries is created.”
Teamlab Borderless is an international art collective. A group of artists, programmers, CG animators, architects, and mechanics founded it in 2001 in Tokyo, Japan.
Its exhibitions have traveled to cities around the world, from Beijing, London, Melbourne, New York, Paris, Silicon Valley, to Singapore. It also has museums and permanent exhibitions in Abu Dhabi, Hamburg, Macao, Shanghai, Tokyo, and Utrecht.
Photos: X/teamlab_news