Aroya Cruises to Debut Luxury Khuzama Experience

Saudi Arabia’s Aroya Cruises, backed by the Public Investment Fund (PIF), has unveiled its groundbreaking Khuzama Experience. Khuzama is the Arabic word for “lavender,” which represents luxury in the kingdom. This exclusive offering aims to revolutionize luxury travel while highlighting the rich Saudi culture.

As Saudi Arabia strengthens its position in global tourism, the Khuzama Experience is a shining example of Vision 2030 in action. The PIF is Saudi Arabia’s sovereign wealth fund, which invests funds on behalf of the Saudi government. It develops a portfolio of high-quality investments across different sectors, such as aerospace and defense, real estate, sports, and leisure.

About the Aroya Cruises Khuzama Experience

The Khuzama Experience is a pinnacle of luxury and exclusivity. Guests can enjoy a selection of 150 VIP suites and one Royal Villa, each with generous room and balcony space. These suites come with complimentary wi-fi, priority embarkation and disembarkation, luggage delivery, and butler assistance.

Aside from the suites and cabins, the Aroya cruise ship also offers 1,678 comfortable and elegant cabins. Guests can also look forward to sumptuous cuisine from the exclusive Khuzama restaurant and 24-hour Khuzama lounge. There are also 29 restaurants, lounges, and cafes, along with 20 entertainment venues. In addition, Khuzama cruise passengers can relax in the spa and wellness center with a thermal suite and beauty clinic.

The industry’s largest retail and kids’ zone

Moreover, the Khuzama Experience sets a new standard with its shopping facilities. Aroya Cruises proudly offers the world’s largest on-ship retail space, giving travelers an unparalleled shopping experience at sea. Specifically, the retail area measures 1,585 square meters. This addition further cements its position as a leader in the luxury cruise market. Moreover, the Aroya cruise ship offers the largest kids’ zone at sea, with 1,858 square meters.

“We are proud to be launching the Khuzama experience for our premium Aroya guests,” said Dr Jorg Rudolph, President of Aroya Cruises.

“Our luxury travelers are seeking something a little extra; exclusive experiences and elevated facilities combined with a deeply personal and curated service. Aroya is already incredibly special, but the Khuzama concept goes one step further with the most luxurious way to explore the wonders of Saudi by sea.”

A game-changer in the market

Importantly, the Khuzama Experience celebrates Saudi culture through every detail. The design incorporates traditional Arabian motifs, reflecting the region’s rich heritage. Aroya Cruises’ incorporates the color lavender throughout its design, such as in its official reception ceremonial carpets.

Culinary offerings feature authentic flavors inspired by Saudi cuisine, while curated excursions allow guests to connect with the Kingdom’s unique landscapes and history. These thoughtful touches ensure a cultural immersion unlike any other.

Aroya Cruises is positioning itself as a game-changer in the global cruise market. With the Khuzama Experience, it stands shoulder-to-shoulder with the world’s top luxury cruise lines. This innovative offering underscores Saudi Arabia’s commitment to tourism, a key pillar of its Vision 2030 economic diversification strategy.

The Aroya Cruises’ Khuzama Experience, which costs SAR 1,535 per person, sets sail from Jeddah beginning December 16, 2024. It covers a three-night itinerary, including a trip to a private island in the Red Sea.

Photo: Saudi Press Agency